iPhone 5, Apple Raises the Smartphone Bar

iPhone 5, Apple Raises the Smartphone Bar (http://www.businessweek.com)

With iPhone 5, Apple Again Raises the Smartphone Bar
Apple Chief Executive Tim Cook took the stage Wednesday to unveil an eagerly awaited revamping of the company’s flagship products, including the iPhone, iPod, iTunes—all the way down to its ubiquitous white earphones. The centerpiece of the event, held at the Yerba Buena Center for the Performing Arts in San Francisco, was the introduction of the iPhone 5, a sleek new handset that sports a larger screen but a thinner profile and is 20 percent lighter than the previous iPhone 4S.

The phone runs Apple’s new iOS 6 mobile operating system and clearly raises the bar in a high-stakes, industry-wide competition between Google, Microsoft, Samsung, and other tech giants to dominate the most real estate in the expanding world of mobile computing. “It really does feel like a piece of jewelry,” says Tim Bajaran, an analyst at Creative Strategies, of the new phone.
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My Two Cents: I am looking forward to the release of the new Apple iPhone 5. Apple has done an outstanding job with their mobile operating system. It is clear that Apple creates while their competitors try to keep up. Competition in this industry is what keeps the advancements in this technology going. The end result are better mobile devices for the customer. This is a good thing.

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